THEORY WELLNESS
CREATIVE DIRECTOR
I manage the Creative Department at Theory Wellness, the largest and most profitable independent cannabis brand on the East Coast, with retail & cultivation operations across six states.
Product Packaging & Label Design
Retail Store Design
Signage (Interior + Exterior)
Print Ads (Billboards, Posters, Periodicals)
Digital Ads (Image, Video, GIF, HTML5)
Content Strategy (Routine + Campaign)
Copywriting (Ads + Product Descriptions)
Social Media Strategy
Photography (Direction + Execution)
Apparel Design
PACKAGING CONCEPT + DESIGN
THEORYb VAPES // WINTER MINT
THEORYb VAPES /// BERRY GELATO
THEORYb VAPES /// BLOOD ORANGE
THEORYfx GUMMIES // NRG
THEORYfx GUMMIES // RLX
THEORYfx GUMMIES // ZZZ
DIGITAL ADS (CONCEPT + DESIGN)
RETAIL DESIGN
